Since
we unceremoniously (some say rudely) barged our way into the
overcrowded bottled water market with a good-looking bottle, a
smartarse name and a devil may care attitude it has come to our
attention that our competitors don’t like us*. They think we are taking
the piss. That we mock the overly flowery, exaggerated language and the
poorly drawn waterfalls and diagrams of volcanos on their labels. They
think that we are not taking the serious aquatic science of bottled
water…well seriously.

So
to quash any future smear campaign and rumour mongering they may come
up with, we’re going to set the record straight right here. Smart Alec
name – yes. Just another water – no.