The packaging for Allagash Lager, designed by Stout Collective, pulls inspiration from the brand’s deep-rooted identity while introducing a fresh take on a classic beer style. The bold red typography of “Lager” is framed within the brand’s signature tap handle shape, a subtle but meaningful nod to Allagash’s craftsmanship and history. 

The blue and white color scheme, accented with warm golden tones, reflects the crisp, balanced, and refreshing qualities of the beer, while also evoking Maine’s natural beauty. Every detail, from the hand-carved tap silhouette to the familiar yet refreshed layout, reinforces the idea that this lager belongs—like it’s always been a part of the lineup.