Last October, Coca-Cola and Pernod Ricard announced they would release a pre-mixed RTD cocktail featuring two of the brands’ storied offerings—Sprite and Absolut Vodka. We didn’t report on it at the time because, well, we need a genuine beauty shot to bring you that kind of news.
It looks as if Sprite and Absolut have finally delivered, and it comes hot on the heels of the Absolut x Ocean Spray sparkling beverage revealed earlier this week.
The design, courtesy of Coca-Cola, Pernod Ricard, and agency partner BVD, follows similar cues to the Ocean Spray offering and features the iconic Absolut bottle silhouette on a can. You’ll find Absolut and Sprite’s wordmarks front and center and a tasteful gradient going from blue to yellow, incorporating both of the brand’s memorable color palettes.
