How Snask Designed the Best Pre-Gaming Beer You’ll Ever Drink

Published

January 12, 2017

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Have you ever enjoyed a beer in the shower? Indulging in a shower beer is pretty common—after all, sudsing up for a night on the town goes hand in hand with a little pre-gaming. We spoke with Snask who designed a specific brew for just that on how Shower Beer came to be.

Who: Snask is not your typical design agency. This Swedish-based team of creative entrepreneurs dabbles in more than just branding or packaging, branching off into live action, stop-motion, and TV commercials. Not ones to follow traditional or conservative route, they aim to challenge the industry by doing things differently. They’ve got a book. They’ve got a band. And yup, now they’ve got a beer.

What: A Shower Beer that’s the absolute perfect size for your pre-game rinse-off.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.