After experiencing quite a bit of success, Lights4fun had run into a problem: their product ranges were continuing to grow to over 1,000 SKUs but were simultaneously outgrowing their existing brand. Robot Food was called in to rebrand Lights4fun, giving it a dazzling new identity and colorful package design.

“As a lively, hard-working company, the potential for some compelling brand engagement was huge. Robot Food began by creating a sparky brand story and the ‘Shining since 2003’ strapline to convey the brand’s heritage, amazing customer service and can-do attitude. Alongside this, the team created a contemporary new logo with dialled-up relevance and ownability.”

“Next up was the range architecture. To clarify the basic, core and premium tiers, Robot Food devised a simple, striking visual system that distinguishes each and a bold colour coding system signifies the power source of each product.”