Chip brand Miss Vickie’s is teaming up with IRL restaurants for hand-illustrated packaging, which is lending a little more sophistication to the snack aisle.
Design agency Vocabulary leaned into a rich forest green for the Ask for Luigi Cacio e Pepe bag, with a fine gold line drawing of the restaurant’s actual storefront, complete with its signature pine tree out front, giving the whole thing a sense of place. The Nora Gray bag flips into a deep red with its own hand-drawn storefront, awning and all, paired with a color palette pulled straight from the dish itself.
Both bags lean on ornate gold script for the restaurant names, almost menu card in style, while Miss Vickie’s chunky, friendly wordmark stays put as the anchor, so you get old-world elegance and familiar snack comfort living on the same bag.
