• Grandmerci redesigns the rum brand Palm Republic, aiming to elevate its visual identity to premium status.
• The bottle design is inspired by palm fronds from the countries from which rum is sourced, while other details pay homage to the Caribbean.

Celebrities backing wine brands is nothing new; with folks like Francis Ford Coppola, Drew Barrymore, and Paul Newman behind their own vinos. And there are plenty of celebs putting their star power to work for tequila brands, like Dwayne Johnson, Sammy Hagar, Justin Timberlake, Kendall Jenner, Kevin Hart, Mark Wahlberg, Ryan Seacrest, and George Clooney, just to name a few.

But rum hasn’t quite caught the attention of as many celebrities, save for Bruno Mars and Kenny Chesney. However, Days of Our Lives and The Mentalist star Eric Winter’s passion for rum started about twenty years ago on a trip to Puerto Rico to meet his wife Roselyn Sanchez’s family, where he shared a bottle of local aged rum with his future father-in-law. Fast-forward to 2024, and Winters co-founded the premium rum brand Palm Republic.