How Can Snack Packaging Become More Sustainable?

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Salty, sweet, fruity, sour, vegan, gluten-free, crispy, smooth, whatever.

No matter what your stomach craves, there’s a snack for that. The world of afternoon bites and refreshing drinks has grown to have infinite options, but this also poses a problem since this packaging seems heavily reliant on one material—plastic. Whether it’s drink bottles, single-serving wrappers, or air-tight bags, plastic and snack brands go hand in hand.

Sustainability has become synonymous with plastic-free, and as a designer, it can feel like that’s the only real control you have over a brand’s eco-friendliness. Brandi Parker, a brand-level sustainability consultant, disagrees.