Pràctica designed the visual identity and packaging design for Go Human, a Barcelona-based natural men’s care brand. Going beyond traditional gender-centric approaches, Pràctica has championed the essence of humanity. Pràctica’s approach challenges the clichéd norms of masculine cosmetics, leaving the stereotypical pursuit of power, youth, and attractiveness behind, resulting in a refreshing and meaningful product presentation. It’s simple but powerful, displaying the strength of typography.
Visual Identity and packaging design for Go Human, a natural men’s care brand based in Barcelona. Originally intended for a male audience, we crafted a brand narrative around the idea of being human above all; from within and taking care of oneself, to our people, our environment and our world. As a result, the packaging becomes a framework that encourages you to take care of yourself and reflect on your everyday intimate rituals: Awake, Respect, Feel, Flow. When approaching every project, we believe that every meaningful solution begins by asking the right questions. For Go Human, we questioned the masculine cosmetic cliches that want to make us feel mighty, younger, or attractive.
