Toy goliath Hasbro, makers of cherished lines such as My Little Pony, Nerf, and Transformers, has announced a change in the branding of one of its most classic products, Mr. Potato Head (and a part of the Hasbro portfolio since 1952). The toymaker is rebranding the line to “Potato Head,” removing the male honorific. Otherwise, the beloved toy remains unchanged, and the characters Mr. and Mrs. Potato Head remain.

The change will come this fall, with a new “Create Your Own Potato Head Family” set with 45 accessories, two adult potatoes, and one kid potato. In a video, Hasbro explained that the new set is designed for the modern look of modern families, describing it as “a celebration of the many faces of families allowing kids to imagine and create their own Potato Head family.”