Can’t stop won’t stop. Every week we bring you The Dieline’s Top 10 packaging projects and articles to inspire and boost creativity, but why stop there? Our 5 Questions With series allows us to sit down with the best of the best here on The Dieline and dig deeper into these fascinating projects, from the design process to the biggest challenges. Today we’re chatting with Lavernia & Cienfuegos, a multidisciplinary design studio based in Valencia, Spain, about their work on Zara Men VHS.

1· Walk us through the design process that you went through for this project.

For this project we followed the usual working procedure: Our client’s brief was the starting point, then we decided who would take part in the project from our team, and we began to generate ideas – ideas such as the use of the videotape case model which were essential when developing the initial concepts. To get to this conclusion, we double checked that the bottle measures could perfectly adapt to the box packaging and that everything was within budget. It was just after this that we realized everything was working as planned, so we decided to go ahead with the proposal.