The Goldfish Crisps packaging, designed by Sterling, highlights a sense of simplicity and freshness through its design, featuring macro images of the Goldfish snacks that draw consumers into their wholesome and nostalgic nature. The monochrome color palette used in the packaging allows the vibrant flavors to shine while creating a quick recognition of classic snack packaging, further enticing consumers. Because the Goldfish within are said to be “light and airy,” it makes sense that the packaging design leaves plenty of whitespace, reiterating the airy nature of the snack.
This clean and fresh aesthetic highlights Goldfish’s commitment to quality and distinguishes the product on the shelf, ensuring consumer engagement. The extension of the line doesn’t stray from Goldfish’s classic packaging but still feels updated and refreshed.
