The skincare concept Freya continues on the recent trend of branding inspired by deities of classical folklore, taking its name from the Norse goddess of love and beauty (and—fun fact—the namesake for Friday). And dewy, verdant beauty is at the forefront of Marka Works’ simultaneously soft and strong design, featuring boxy bottles dressed in charming pastels. There’s an extremely utilitarian look to the final product, yet it retains a sense of fun and play, taking a lightly experimental approach to the letters of its otherwise straightforward logo.
Freya emerges as a distinctive, minimal, and modern skincare branding project, they believe that everyone deserves to live a healthy and radiant life. Their name is derived from the goddess of beauty and fertility from the norse myths. The entire branding of Freya stands as a testament to our unique approach as a branding agency. Their custom packaging, social media design, website design and 3D images are crafted to embody their brand identity, all encapsulated with premium packaging design. Our approach as a branding agency is uniquely reflected in the entire Freya branding project. From custom packaging and social media design to website design and 3D images, each element is meticulously crafted to embody Freya’s distinct identity. The premium packaging design encapsulates the essence of the brand, ensuring a visually cohesive brand experience.
