Ania et Lucie nail a very interesting, almost anachronistic balance in their work for Kindred Black. The luxurious slow beauty brand takes a unique, super witchy approach to plastic-free products by putting all their fancy wares in bottles that look straight out of Baba Yaga’s woodside cabin (if you know, you know).
The products have an immediately striking, super old school look, but Ania et Lucie’s branding goes another direction with poppy yellow boxes that give off an at least 20th century vibe. A super cool embossed monogram logo keeps the design in the present, while the typography leans more classic with timeless serif and a lovely script logo.
