Would you pay $1800 to carry a Balenciaga branded Lay’s bag?

At its Summer 2023 “Mud Show” presentation, luxury brand Balenciaga gave a whole new meaning to “looking like a snack.” At the romp through the pig slop, the brand released its collaboration with Lay’s. The models carried the $1,800 bags made from leather printed with packaging-inspired graphics as accessories as they trekked down the muddy catwalk.

It’s rumored that the inspiration for the bag occurred when Balenciaga’s creative director Demna Gvasalia, had a somewhat viral fashion moment after being spotted toting an actual Lay’s bag at the Antwerp Royal Academy of Fine Arts graduate in June of this year.