Our Revolution is changing the energy drink category with packaging design for Yerbi. Instead of moving in a harsh, masculine direction, the packaging design takes a lighthearted and playful approach. The refreshing change instantly differentiates the brand, introducing a positive midset to consumers, new and old. Plus, the hand illustration is quickly recognizable, ideal for instant brand recognition.
Increasingly regarded as ‘tasting bad’ or being ‘unhealthy’, the energy drink category had become one dimensional. Time for a change, enter yerba mate. Aiding concentration, mental acuity and tasting way better, the herbal tea yerba mate gives a sustained natural energy kick without the crash. Yerba mate takes centre stage for a new energy drink brand created by Our Revolution for drinks manufacturer Bickford’s Group.
