Here’s The Tea: Butterfly Cannon Redesigns Twinings Tea Packaging

Published

July 20, 2022

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If you’ve ever had the chance to sip a relaxing cup of hot tea, you’ve most likely had Twinings Tea. In fact, the brand has been at the top of the tea industry for over 300 years. But, with all great things, change must come.

While the brand’s recipe stays the same, the packaging has received an updated design created by Butterfly Cannon. The new packaging and visual identity are more modern and help tell the brand’s rich story more uniformly and consistently.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover