We recently saw a massive spike in Italian-inspired packaging design, but if I had to bet on the country we’d be pulling inspiration from next, based on one design alone, it’d be Greece, thanks to Herefor’s packaging design work for Yala. 

But if there’s one thing difficult about the ice cream category, it’s that almost always you have a wall of frosted glass separating your product from the consumer. This ice cream brand’s packaging is built to work hard in the freezer aisle while still leaving room for storytelling.