• Blurr Bureau creates brand identity for upscale market Breadceterea.
• Breadcetera’s identity focuses on color and type, creating a harmonious, balanced brand.

I love bread. Not only is it tasty, but it also amazes me how four simple ingredients (water, flour, yeast, and salt) can be transformed into something so utterly delicious, not to mention how many different kinds of bread can be made from the same set of components.

Blurr Bureau’s work on the Australian bakery Breadcetera is similarly a wonderful execution of a handful of ingredients. Tasked with turning an empty storefront into a neighborhood market stocked with essentials like bread, pantry staples, and exotic provisions made for foodies, Blurr’s implementation is elegant, with a focus on typography and color.