I want to personally invite you to join me at LUXE PACK Los Angeles on March 4–5, 2026 at the Los Angeles Convention Center.

This year, DIELINE is co-curating the LUXE PACK Sustainable Showcase for the 2nd year in a row, bringing together a selection of sustainable packaging drawn from:

• DIELINE Awards 2025 Winners
• Standout 2026 Entrants
• The Latest in Sustainability from DIELINE

The exhibit will also feature the latest sustainable packaging solutions available directly on the LUXE PACK show floor, creating a bridge between concept and production so designers and brands can turn sustainable ideas into real, scalable packaging solutions.In addition, LUXE PACK Los Angeles will mark the launch of DIELINE Collective:

DIELINE Collective is a new advisory and recommendation service we are launching to connect brands with DIELINE award-winning design firms and packaging partners. Whether you’re exploring sustainable packaging, refining your brand, or looking for the right creative team, I will be there throughout the weekend to meet, answer questions, and make tailored recommendations.

We’re also hosting a panel:

Trend vs. Trap: Knowing When a Packaging Trend Is Worth Implementing

In a market flooded with new materials, finishes, and design ideas, how do brands distinguish between a passing fad and a trend that truly strengthens brand identity? This session explores practical criteria for evaluating emerging packaging concepts, from sustainability signals to sensorial innovation, and determining whether they create real value or simply noise.

Hosted by: Chloe Cordover, DIELINE
Featuring: Rion Harmon, Day Job, Chris Hobson, Rare Beauty Brands, Inc.

If you’re a brand, design, or packaging leader looking for a sharper, business-driven approach to trend adoption, this conversation is for you.

This is an opportunity to see award-winning work in person, explore sustainable innovation up close, and engage in meaningful discussions about where packaging is heading next.