Was the Liquid Death x Spotify Speaker Collab a Grave Mistake for the Beloved Water Brand?

Published

February 25, 2026

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For the most part, I would say that Liquid Death has a pretty good track record when it comes to brand collabs, but you’d be justified in saying that they’ve jumped the shark and hit a cultural saturation point where their schtick is starting to feel tired.

That said, for a company built on purpose (death to plastic, anyone?), they sure did pick a questionable partner for their latest piece of trick marketing.

Liquid Death and Spotify have now partnered for a wireless Bluetooth speaker. Dubbed the Eternal Playlist Urn, the speaker is shaped like a vessel for your loved one’s cremains, and after the ol’ eye test, maybe you can jam some jams andashes into that Liquid Death and Spotify-branded pot. Only 150 of the 7-inch-by-11.4-inch speakers exist, and they will retail for $495. Now, all you need to do is just have Spotify generate an afterlife playlist based on your listening habits.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.