For the most part, I would say that Liquid Death has a pretty good track record when it comes to brand collabs, but you’d be justified in saying that they’ve jumped the shark and hit a cultural saturation point where their schtick is starting to feel tired.

That said, for a company built on purpose (death to plastic, anyone?), they sure did pick a questionable partner for their latest piece of trick marketing.

Liquid Death and Spotify have now partnered for a wireless Bluetooth speaker. Dubbed the Eternal Playlist Urn, the speaker is shaped like a vessel for your loved one’s cremains, and after the ol’ eye test, maybe you can jam some jams andashes into that Liquid Death and Spotify-branded pot. Only 150 of the 7-inch-by-11.4-inch speakers exist, and they will retail for $495. Now, all you need to do is just have Spotify generate an afterlife playlist based on your listening habits.