WK Kellogg Co, the breakfast cereal powerhouse known for products like Corn Flakes, Frosted Flakes, Apple Jacks, and Rice Krispies, was recently separated into an independent company, with snack brands organized as Kellnova.

This corporate reorganization provided an opportunity to refresh the cereal-focused WK Kellogg Co, including introducing a revamped logo and a new bespoke typeface based on the company founder’s W.K. Kellogg’s signature.