Mark Geradot designed the beer packaging for Wind River Brewing Co. The packing system includes 16 oz cans and custom-designed 12-pack carton.
“I really like how it turned out and how we got away from the “classic” mountain scape used on mass-produced beers. I spent some time watching customers at a store this weekend. I saw many Bud Lite and Coors drinkers go right to where they knew their beer was, and then grab a Wind River Blonde Ale 4-pack out of curiosity. That to me is truly awesome and what I and the rest of the craft beer world want to achieve with our product.”
