Wilco Iceland Beer Cans Inspired By Iceland’s Dark Volcanic Side

Published

ZOCA designed the packaging system for those attending Wilco’s Iceland residency. The can’s are engulfed in a topographic wireframe that represents the vast and rugged natural landscape of Iceland. While the design is approachable, the futuristic vibe adds an element of intrigue.

Editorial photograph

In a collaboration between Wilco and Aiger Bruughus, a project was undertaken to enhance the experience of patrons attending Wilco’s Iceland residency. As part of this initiative, my studio, ZOCA, played a key role in designing various elements, including limited edition beer labels, a concert poster, t-shirt design, and supporting graphics to promote Wilco’s shows at Reykjavik’s renowned Harpa Concert Hall.