Studio Ethur Ethur, the design agency based in San Luis Obispo, California, has introduced pure enchantment into the packaging design for Weirdo Whiskey. With an ethos of commemorating the wonderfully weird, Weirdo Whiskey honors the creative souls who often find themselves on the fringes of society.

Studio Ethur Ethur has embraced the mantra “Weird is Wonderful” and embarked on a mission to craft a brand that transcended the ordinary whiskey market.

The result is a captivating packaging design created through an involved creative process that understands the importance of the details. Combining uncoated paper from Avery Dennison with foil printing, holographic accents, and detailed embossing, the packaging design tells a multi-layered story that invites consumers into a world where individuality is truly celebrated.