Wagg Sets Tails Going With a Rebrand by Robot Food

Strategic brand design agency Robot Food have rebranded Wagg, bringing playful clarity to the pet food aisle.

Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats.

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