- REWOT s.r.l. gave FIDOVET’s Cattyfeast gold foil cans and a saturated flavor-coded palette that makes cat food look like a premium Italian pantry staple.
- A rare pet food brand that design-conscious shoppers will actually want sitting on their kitchen shelf.
Pet food design has spent years trying to look either clinically trustworthy or cutesy and cartoon-heavy. Neither avenue has ever really felt like something a design-conscious person would want sitting on their kitchen shelf, which is exactly the gap that Cattyfeast by FIDOVET, designed by Italian studio REWOT s.r.l., walks straight into.
The wordmark is the first thing that earns your attention. It’s a loose, friendly serif that manages to feel premium and approachable at the same time, with the playful internal logic of “catty” and “feast” sitting together in a way that is warm without being infantilizing. The gold foil finish on the aluminum cans immediately lifts the whole line into a system that reads more like a specialty tinned food from a Parisian épicerie than a pet food aisle staple.
What separates Cattyfeast from almost everything else in the wet cat food category is that it treats the category’s audience as the sophisticated consumers they actually are.
Fidovet asked us to create its new line of wet cat food from scratch.
We started by listening – to the cats, their humans, and to what makes a meal not just nutritious, but memorable.
That’s how Cattyfeast was born: a brand that combines expertise with a strong visual personality.
Naming, identity, packaging, and communication materials: every element was designed to tell a story of taste, wellbeing, and color — one that stands out on the shelf and wins you over at first glance.
The labels, colorful and playful, wink at an audience that is caring, conscious, and engaged. The logo balances the affectionate “catty” with the generous “feast,” creating a visual identity that is lively, clear, and instantly recognizable.
Design that nourishes, packs that speak, colors that meow.
