“Verum Health yoghurt smoothies in folklore costume.”

Designed by Saatchi & Saatchi Stockholm, this yoghurt will make you rethink how one can tell a story through packaging. With elaborate, highly detailed illustrations that wrap around entire bottles, playful designs were created to revitalize the brand. By creating something that is genuine and handcrafted, Satchi & Satchi was able to remain true to the Verum brand, in turn, bringing it forward in the modern market.

“The competition in the dairy shelf has increased and Verum has a great need to stand out against giants and foreign brands who has invaded the dairy shelves”, says Jonas Frank, art director at Saatchi.