Bensons is a farm in the UK that produces several ranges of fruit juices and a family of pure fruit popsicles. They turned to Great Depths to launch a new visual identity and label redesign that would emphasize their wholesome ingredients and mouthwatering flavors.
“As the only Red Tractor accredited juice manufacturer in the UK, Bensons tasked the Great Depths team with refreshing and re-aligning their brand to reflect the quality and honesty of their ingredients as well as their expertise and family values.”
Creative Director, Neil Pinkawa, says, “Through the use of much looser, hand-drawn typography, we were able to give the Bensons brand mark an honest and naturally crafted look—reflective of their values and offering. The addition of the intentionally simple secondary line of ‘The Juicers’ makes a further statement of confidence and expertise.”
