Big Easy’s core product range comprises kombucha products, for which Vault49 recently redesigned the packaging. The design began with a new strategic approach, and the result is a redefined set of shared information, a new hierarchy, and a more cohesive strategy across the products. The result is a packaging system that values the flavors while maintaining the brand’s playful approach. The fruit illustrations create an instantly eye-catching design, sure to inspire consumers to give the drinks a taste.

Brand Experience and Packaging Design agency Vault49 is excited to share details of its New York studio’s latest project – redesigning Big Easy’s core line up of kombucha beverages.