Good Sh*t Soda’s packaging, designed by Alt Group, leans into a raw, handwritten typography that doubles as brand voice.

The playful name is scrawled across clean white backgrounds, each flavor paired with a loose, doodle-like face that softens the bold statement. Minimalist black-on-white graphics give it a shelf presence while letting the irreverent copy breathe. The design nails a balance between stripped-back utility and memorable personality.