Consumer goods superpower Unilever announced today that they intend to halve their usage of virgin plastic by 2025.

Unilever owns such stories brands as Dove, Ben & Jerry’s, Hellmann’s and Lipton and they plan to reduce their plastic packaging by more than 100,000 tonnes, while also increasing the amount of recycled plastic in their materials.

Additionaly, they aim to collect more packaging than they sell, saying that they’ll deliver on this promise through strategic investment and partnerships that will benefit waste infrastructure.