Cat ears are a classic, instantly recognizable design that adds a little bit of fun to any object. Of course, it’s especially perfect for pet food, like Wunderbar’s design for the Russian brand Vividus, which serves up meat treats in super charismatic pet-shaped pouches.

The shape of the cardboard cat head clarifies who the food is for, while a little animal illustration signifies what kind of meat is in the bag. The almost potato-shaped logo at the bottom personifies the package even more, standing in as a figurative nose for the pet who will end up with these fresh-looking treats.