Pivot Marketing joined forces with Indianapolis-based, Metazoa Brewing Co. to create a cohesive and standout design for its canning. Through an information-forward design, the creative team wanted to showcase the craft beer, while also calling out what makes them different—Metazoa’s passion for supporting wildlife organizations, with 5% of profits going toward the cause. To strike the right balance and stay true to their tagline, ‘Drink beer. Help animals.,’ every can features an eye-catching animal illustration to represent each brew, supported by detailed tasting notes, as well as a scale for the malt, bitterness, and color. The design’s playfulness yet dedication to detail is meant to appeal to audiences from craft beer newbies to experts to animal lovers. Pivot has already designed eight cans (and counting) for the brewery, including: Hoppopotamus, Breton Blonde, Klipspringer, Black Mamba, Nap in the Hammock, Kitten Slumber Party, Crane-berry Witbier, and Puppy Slumber Party. The overall look not only stands out on store shelves, but it aligns with the overarching brand Pivot created, making Metazoa a name that is easily recognized by audiences and its product one people are compelled to learn more about.