The Dieline’s Year of the Snake Collection

Published

January 7, 2025

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On January 29th, we welcome the Year of the Snake for Lunar New Year.

The Snake, one of 12 animals in the Chinese zodiac, follows a 12-year rotation, with each animal bringing its distinctive qualities and significance. Known for its association with wisdom, intuition, and transformation, the snake symbolizes strategy, elegance, and renewal. The year 2025 is expected to bring opportunities for personal growth, thoughtful decision-making, and adaptability.

To celebrate, brands are unveiling limited-edition products with sleek, snake-inspired designs. We’ve rounded up 25 Chinese New Year packaging designs to highlight this year’s festivities and a few snake-inspired designs from The Dieline’s archive.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover