The brief was to create a product design for an unexpected blend that brings together a Sauvignon Blanc from the world-renowned Marlborough region of New Zealand and ABSOLUT VODKA.
The ABSOLUT TUNE design ensures that all places, spaces and moments will be nothing short of exceptional. The bottle itself warrants a celebration and features a stylish white sleeve which tears away, as if unzipped, thus revealing a black bottle with a golden pattern which is a visual expression emulating the unique experience of drinking ABSOLUT TUNE.
It is designed to celebrate life’s greatest moments – with an eye on the fabulously fun set that lives for celebrating – ABSOLUT TUNE delivers the perfect blend of sparkle and spirit for any occasion, any time, all in one glamorous vessel. With ABSOLUT TUNE the brand has begun the journey of reclaiming its positioning as one of the most creative and innovative brands on the planet, with an industry challenging product.
Designed by The Brand Union
Location: Stockholm, Sweden
Placement: Merit
Category: Spirits
