Ten Four Rum Packaging Evokes The Joy Of Being With Loved Ones

Published

SingleDouble designed Ten Four Rum’s stunning packaging. The inspiration behind the design comes from nature, and while the copper and turquoise hues feel more organic, the illustrations contemporize the design. The packaging conveys tenderness and sentimentality, a lovely attitude to be injected within a Rum’s branding and packaging.

Editorial photograph

Ten Four Rum celebrates the natural beauty of our great land, inspired by special places to savour the fading warmth of the day with a superb drink in hand. In line with the Kim Clifford brand, the Ten Four name came from founder Nick’s friend and mentor Duncan, who was born on 10th April.