Beer is the beverage of community building. It’s an easy drinker, excellent for sharing over good conversation and better company. It’s easy to love and hard to avoid, especially in the creative industry.

Leaning into this, Tavern, a new design and advertising agency based in New York City, has released a clever business plan, combining creativity and a proprietary beer brand as proof of its ingenuity. Because the agency will focus on the beverage, hospitality, and food sectors, developing an in-house beer line makes perfect sense.