Sydney Brewery was faced with the unique challenge of needing to broaden its branding scope to appear less centric to solely Sydney, Australia. Boldinc redesigned Sydney Brewery to reference the city but doesn’t make up the entirety of its identity. The new identity is down-to-earth, full of character, and sums up the team’s brewing philosophy. Each beer can features the iconic “S,” but the individual beers showcase an illustrated character that captures a unique story and experience that the flavors feature. Australian artist Joshua Noom is the contemporary artist behind these characters. Overall, this redesign makes for a wildly simple beer can still makes an artistic and unexpected impact.
Like most successful start-ups, Sydney Brewery’s year on year growth saw them expand at a huge rate since opening the doors in 2012. Unfortunately – such rapid growth generally comes with its complications.
