Sylvius’ Gene is a new brand of premium gin aimed for a younger demographic.

The name derived from the founder of gin, Dr. Sylvius de Bouve. It suggested that this product is authentic and high quality, almost like it carries the genes of Sylvius de Bouve himself. The word Gene is also short from Genever, which simply means Holland Gin. The overall look of the bottle and the graphics is inspired by lab bottles, due to the scientific and medical background of gin.