Adam Paterson and Santi Tonsukha from the Royal College of Art Industrial Design Engineering created “GrowYourOwn” packaging for fruit and vegetable seeds for novice gardeners:

“Using user centric research and the natural properties of 100% recyclable corrugated cardboard, they created new packaging that was simple, clear, sustainable and approachable. The project won ‘In-Book’ award for the D&AD Student Awards 2009. A single piece of 100% recycled corrugated cardboard is the package.