The Italian artisan brewery Malti da Legare launched a new recipe of their Amberly product that had the primary goal of showing an explosive label to match the name. This beer has its roots in the time of the Russian Czars, meant for long journeys and cold winters, so the packaging needed to reflect the intense flavor and richness of the historical roots along with the flavors of the beer itself. The glossy label paper was chosen to showcase the matte text, and the “BOOM” writing is reminiscent of modern graffiti, brilliantly juxtaposing the historical nature of the beer. Choosing to keep the colors to a minimum, with pops of red, truly allows this label to explode off the shelves and make an impact.
The project with the designer Andrea Basile (BasileADV) and the calligrapher Giuseppe Salerno (Resistenza) was ambitious from the start: to develop a spectacular label for a new product line, a label with strong presence, an immediately recognizable connection to that particular beer and to the brand’s fiery character.
