Stay Gold (and Blue), Ponyboy: PepsiCo Unveils A New Look For Rold Gold

Published

April 13, 2023

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For the keen snack observers that aren’t trying to blast out their guts with plant-based Cheetos knockoffs or roasted keto mushroom chips (you know, people who actually enjoy snacking), they might have noticed a new look for pretzel brand Rold Gold last summer.

And while thePepsiCo Design + Innovation and Little & Company redesign quietly rolled out, we’re just now getting a genuine look at some of the brand’s reworked assets.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.