Casa Staibano worked with Studio Minerva to create a new packaging design that better represented the brand. The result is a bottle that feels like it was plucked directly out of a local bar on the Amalfi coastline. With bold, coastal-inspired illustrations and the charm of the Mediterranean sea shining through, there’s no denying that one sip of this libration will transport you to the Italian coast.

Studio Minerva’s brand and packaging design for Casa Staibano. Their ambition was to refresh and premiumise the brand, whilst retaining the playful & vibrant charm of its Mediterranean provenance. As a family-owned spirit house, it was key to communicate the founder and notorious Italian playboy, Don Vincenzo Staibano’s story, in a way that felt authentic yet contemporary in order to appeal to their consumer who values both provenance and storytelling.