Sonamu’s packaging grabs attention with a bright red pouch that practically shouts from the shelf.

Designed by Arndt Benedikt , the oversized, all-caps “Killer Kimchi” typography is intentionally bold, balancing between a playful name and an in-your-face design. The clear window at the bottom shows off the product inside. Paired with the simple grid-tile background, the look leans crisp and structured.

This is kimchi that proudly declares itself.