Cake and brownie mixes have been pretty standard for ages. Some people get inventive and add in their own ingredients to create their own spin on the basic box cake, but Oh So Easy! does that job for you, with an international fusion of the familiar.

The Oh So Easy! mixes reflect the founders’ “third culture” roots—essentially, second-generation children raised in a culture different from their parents. The “third culture” of these folks results from a mix of their parental backgrounds and the culture they’re immersed in, becoming familiar yet unique.