Personalized packaging has become all the rage these days and Snickers has very quickly jumped on that bandwagon. With the brand’s name replaced by 21 hunger symptoms, the inspiration was heavily influenced by Coke’s recent “name-on-bottles” campaign. Keeping with Mars brand’s “You’re not you when you’re hungry” identity, Snickers wants consumers to share the new “Hunger Bars” with friends and family that have been particularly “Hangry”.

There are a striking 21 bars to choose from including: Cranky, Grouchy, Confused, Irritable, Impatient, Complainer, Whiny, Curmudgeon, Ornery, Testy and Snippy among other more mild descriptors such as Rebellious, Feisty, Sleepy, Loopy, Goofball, Forgetful, Drama Mama, Dramatic, Princess, and Spacey.

Introducing, the Hunger Bars – #SNICKERS bars with hunger symptoms on the wrapper. Stores just got more #satisfying. pic.twitter.com/fwDrhFxUyu