Spotted in Target, made by FritoLay. Designed by Hornall Anderson:
“The
Smartfood popcorn clusters are a new, better-for-you snack product from
Frito-Lay. We designed the packaging to speak directly to what women
want, emphasizing the power of “&” – indulgence & nutrition,
taste & health, a lot of snack & fewer calories. Understanding
that women live their lives on the go, we reconsidered everything from
visual cues that convey “yummy and nutritious,” to appetite appeal and
pack size, creating a look and feel designed to entice women down the
snack aisle- and keep them coming back.
