Skittles is a candy brand known best for its signature lentil-shaped, hard-coated, chewy sweet treats. The brightly colored fruity bits inspire the brand’s tagline of “Taste the Rainbow,” which has been used since 1994.
Candy can often serve as a sugary respite from the mundane, a fact not lost on Skittles. The brand’s latest global update, executed in partnership with design studio Elmwood, builds a base using the inherent whimsy and fun that comes with a handful of tasty candy.
