Señor Smoke’s packaging, designed by Cue, throws out the usual THC beverage aesthetics and leans on party mode instead.

Each can is split into two zones with the top half dominated by the oversized SEÑOR SMOKE wordmark in thick typography, and the bottom half with the flavor and ingredient info in a clean, tightly set layout. The colors are loud, making them impossible to miss on a shelf. It’s more music festival than dispensary, which is a nice change of pace for the category.